The ads
Live Google Search ad previews with real headlines and descriptions, as they render on mobile. Swipe to see all five.
The client
Vedansha Hospital is an IVF & fertility hospital in Nagpur. It was new in the field when established in 2017, competing on trust, not just clicks.
Ambivert has run paid media and tracking here since 2018, through Search, Smart, Performance Max and back to Search again.
The challenge
- 8+ years of clutter. Paused campaigns and no unified tracking layer.
- A high-trust category. Cost, credibility and geography (Nagpur plus MP feeder markets) all had to land in the messaging.
- Calls weren't attributed. The number one lead signal for a hospital was going untracked.
What Ambivert did
- Fixed the tracking. Rebuilt GTM/GA4 so calls, forms and site actions map back to the right campaign.
- Ran three audiences in parallel. Nagpur city, MP feeder-market patients and Vidarbha areas, each with its own copy.
- Kept Meta working the top of the funnel. Awareness, then traffic, then lead-gen, evolving as the account matured.
- Rebuilt the landing page. The old page was slow. The new one runs on Next.js, fast by default.
- Built in four ways to convert. Hero CTA, mid-page offer block, engagement modal and contact form: one page, four chances.
- Cleaned house continuously. Negative keywords, search-term audits and campaign consolidation, on an ongoing basis.
The results
Four active, tightly-scoped campaigns today, down from a much larger, fragmented set. Clean tracking, clear intent: continuous hygiene, not a one-time win.
Google Ads
- 1,162+
- tracked conversions at ₹1,410 average cost per conversion, on a ₹12.49 average CPC.
- ₹557.67
- cost per conversion on the best single campaign.
- 1,755
- phone call connects, direct from paid search.
Meta Ads
- 3.61L
- Meta link clicks at just ₹1.69 each, on ₹6.11L of Meta spend.
Landing page
- 4
- CTA touchpoints on a rebuilt, fast landing page: hero CTA, mid-page offer block, engagement modal and contact form.
Creative work
A slice of the monthly content mix: awareness, myth-vs-fact and IVF storytelling, in English and Hindi.
Why this matters for you
Ambivert doesn't just run ads.
We own the tracking layer, the account hygiene and the category-specific messaging clinics need to compete on trust, not price-per-click.
Years of clutter. Broken attribution. Campaigns nobody's touched since launch. That's exactly what we clean up, and turn into a predictable lead channel.
What's covered
- Google Ads: Search, Performance Max, Display, Smart
- Meta Ads: Awareness, Traffic, Engagement, Lead-form
- GTM / GA4 conversion tracking, setup and audits
- Call tracking and attribution
- Landing page builds: fast, multi-CTA
- Ongoing account hygiene
Figures come from Ambivert-managed ad accounts as of July 2026. Account identifiers and client details have been redacted. Results are specific to this client's account, market and campaign strategy, and past performance is not a guarantee of similar results for any other business: outcomes depend on budget, competition, geography and other factors outside Ambivert's control. All creative assets and ad copy remain the property of their respective owners.